New art spectacle: A Global Unboxing campaign. Maison Valentino with Law Roach, March 22. 2023

New art spectacle: A Global Unboxing campaign by Maison Valentino with Law Roach, March 22,23

Fashion, 22 March 2023

New art spectacle: "A Global Unboxing campaign." Maison Valentino uses the talents of several renowned stylists around the world to celebrate the new collection. The world's most famous stylists staged 9 global boutiques.

See the exciting photos of the campaign.

New York: In homage to the Valentino campaign for SS 1992 captured by Steven Meisel, Law Roach will cover a vintage car with the Valentino Toile Iconographe pattern.

©Courtesy of Valentino

Fashion, 22 March 2023: The staging of Pierpaolo Piccioli's new unboxing collection brings together the creative energy of the world's most renowned stylists. In 9 worldwide boutiques, the stylists show their creative interpretations of the latest collection.

Each city has its own unique signature, so each stylist adds their creativity by responding to the collection and the heritage of the house with their window displays in the context of the city they are creating in. Joining them is Law Roach, who recently announced his retirement from styling, which the majority hopes, is not true.

In homage to the Valentino campaign for SS 1992 captured by Steven Meisel, Law Roach will cover a vintage car with the Valentino Toile Iconographe pattern in New York.

Rebecca Corbin-Murray's concept is inspired by the black catwalk look with 3D yellow flowers, and in the London showcase, projected yellow flowers form the backdrop for all-black looks.

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Clement Lomellini brings unboxing to Paris. Mannequins appear through a torn paper background, staging the drama of physical unboxing.

In Milan, Lorenzo Posocco incorporates everyday scenes into the boutique's display on Via Montenapoleone, capturing the relationship between the street scenes that pass by the windows every day and the calm world of the shop inside.

In Dubai, Anna Dello Russo displays a sense of abundance with blocks of colour and an abundance of Valentino Garavani accessories.

In Shanghai, Mix Wei pays homage to traditional Chinese painting, using just five colours to create an enormous variety of natural expressions.

Geum Nam Hwang calls her installation in Seoul "Unbox Me". The puzzle of the soma cube, acts as a metaphor for the way the individual is composed of disassembled elements.

Masataka Hattori creates a natural enclave in the streets of Tokyo by staging the relationship between the natural and the constructed.

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