Fashion & Lifestyle - 11 June 2022

Sir Lewis Hamilton is Valentino's first Menswear DI.VA.

"Equal rights for all. Love is everything." - Sir Lewis Hamilton

DI.fferent VA.lues = DIVAS.

Pierpaolo Piccioli and Lewis Hamilton @Maison Valentino

June 2022 - Announcement

Sir Lewis Hamilton, the seven-time Formula One World Champion, will be the first Valentino menswear DI.VAs on stage for the Valentino Pink PP advertising campaign.

DI.fferent VA.lues = DIVAS. DI.VAs is a character created by Valentino for the new Meanswear collection. Valentino's Creative Director Pierpaolo Piccioli continues his progressive way of creating culture. Personalities from cinema, music, literature to sports, become testimonials of his new vision for menswear. Different faces that carry the modern mantra of empathy and connection.

Hamilton embodies Pierpaolo Piccioli's values with his authenticity, individuality and commitment to global equality. Considered one of the most successful drivers in Formula One, Lewis is committed to using his position and platform to drive change in motorsport and for future generations. In 2021, Lewis launched his own charitable foundation, Mission 44, which aims to support young people from under-represented groups in the UK through strategic partnerships, collaborations, grants and advocacy.

Find out more about Mission 44:

mission44.org

"I am honoured to be working with creative director and friend Pierpaolo and Valentino, a brand I have long admired, to celebrate the Pink PP Collection. I always strive to work with like-minded teams who are committed to making the world a better place, regardless of the barriers that stand in our way, so it's very special to be working with Valentino to deliver this powerful campaign.

Lewis Hamilton

In his Instagram bio, Lewis writes: "Equal rights for all. Love is everything. Few words that say a lot. 

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Lewis is an interpreter: he is able to use his energy to express his authentic and valuable self. The talent he exudes with his whole person goes far beyond his sporting achievements and encompasses everything he does. Lewis believes in what he does and shows it with effortless intensity. I've seen him engage with social causes with great independence, I've seen him wear a pink total look and make it personal, I've seen him smile and talk to people in a very relaxed way. By doing everything he enjoys, he makes it fun for us. As a DI. VAs testimonial, he stands for diversity, equality and most importantly, love.

I couldn't think of a better friend for this campaign. It will deliver an empathetic, human and inspiring message, and it will be true to the person behind the celebrity."

Creative Director, Pierpaolo Piccioli

Valentino's new identity:

Valentino's identity is now revealed in a clear and concise sign. A broad community of different individuals. It is individual and yet choral. It has no borders and no barriers and lives in the here and now. An identity that is reflected in a new generation. 

Maison Valentino will create meaning in the places that matter most to it and transcend the boundaries of a traditional campaign. In line with Valentino's appreciation for the written word, Hamilton will also work on Valentino the Narratives, the industry's first text-only campaign, inviting renowned international writers and personalities to lend their voices to create individual and impactful campaign layouts. This autumn, Hamilton will contribute a personal quote on the theme of "love" to this initiative, which will be displayed in selected windows of independent bookshops in London.

#ValentinoDiVas  #ValentinoPinkPPCollection



By Francesca Morelli, 11 June 2022

Art & Fashion, 9 March by C. Mauer

VALENTINO PINK PP COLLECTION

AUTUMN WINTER 22-23

The most beautiful looks and backstage photos

For the VALENTINO PINK PP COLLECTION head designer Pierpaolo Piccioli created dresses with the experimental drive of a radical gesture. The color palette was reduced to a single shade of pink, created together with the Pantone Color Institute. The color pink created a unique identity in the show, it was an absolute individuality and unrepeatability. The pink dresses harmonized even in different fabric variations, buttons or hardware - a masterpiece of Italian craftsmanship.

Read more

©Valentino