Leon Löwentraut celebrated at Bucherer's 1888 TimeMachine Store in New York

Art Calendar, 18 December 2022

Leon Löwentraut celebrated at Bucherer 1888 TimeMachine Store in New York.

Since Bucherer took over the US watch retailer Tourneau, they have been offering their customers a fireworks display of events and art exhibitions at the New York flagship store.

The latest catch: Leon Löwentraut.

Leon Löwentraut @Adrian Bedoy

Bucherer 1888 TimeMachine Store Manhattan, Foto: Colin Hull Visual

Art Calendar, 18 December 2022: Bucherer 1888 TimeMachine Store in New York, the flagship store of Swiss watchmaker Bucherer, celebrated its latest art partnership with German artist Leon Löwentraut and hosted a VIP party. Löwentraut showed seven paintings, including "Liberty", Löwentrauts interpretation of the Statue of Liberty. His monograph "Painting for Passion", produced by Team Geuer Verlag, Art Manufacture in North Rhine-Westphalia, was also presented.

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Around 300 prominent guests attended the reception and the DJ was Alexandra Richards, artist, model and daughter of Rolling Stones guitarist Keith Richards. Carina Ertl, CMO of Bucherer US chose Leon Löwentraut because he would "redefine the way we experience art for the next generation of emerging artists."

What's behind it

Swiss jewellery brand Bucherer, founded in Lucerne in 1888 and with 38 European locations, bought the American brand Tourneau in 2018. Tourneau is a 118-year-old watch retailer known by various names in the US and has 34 locations, a sweeping task that nearly doubles the brand. Leading the way is the New York boutique on 57th Street, now rebranded as the Bucherer 1888 TimeMachine store. The culture of watch collecting is growing, and Bucherer knows that customers appreciate luxury environments with selected art. In changing exhibitions since last year, the Time Machine Store has shown works by Picasso, Damien Hirst, Man Ray, Adam Parker Smith and also NFTs. Leon Löwentraut has now joined these names.

Leon Löwentraut himself announced that he is a watch lover, collector and has been a loyal friend of Bucherer Düsseldorf for many years. The partnership with Bucherer would be "an honour" for him.

This exhibition runs until 7 February 2023.

Bucherer 1888 TimeMachine Store

12 E 57th St, New York, NY 10022

Alexandra Richards, Leon Löwentraut and Carina Ertl, Poto: Ben Rosser/BFA

Carina Ertl, Head of Bucherer USA, Leon Löwentraut and Andrew Turrin, SVP Retail Bucherer USA,

Photo: Ben Rosser/BFA

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The illustrated book "Leon Löwentraut" published by teNeues Verlag, Photographer: Tobias Becker, Rights by Leon Löwentraut

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The first Leon Loewentraut illustrated book is here.

Published by teNeues Verlag in Düsseldorf, the coffee-table book is available in 3 different editions with a fuchsia velvet cover and gold lettering. The Collector's Edition includes 25 Leon Löwentraut original charcoal drawings and the reader gets access to further video material via a (25 copies) and via the publisher's app.

Liberty by Leon Löwentraut Rights by Leon Löwentraut

This work is currently on display at Bucherer 1888 TimeMachine Store, 12 E 57th St, New York, NY 10022.

Grand Cuvée Label Leon Löwentraut ©Josef Hornstein

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New: Leon Löwentraut and Josef Hornstein - Artist Grand Cuvée Label for Charity Action. Leon Löwentraut (24), the internationally celebrated art star, and Josef Hornstein (26), innovative Lake Constance winemaker, will present their jointly developed Grand Cuvée at the Hornstein Winery near Lindau on 14 November 2022.

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